As an architectural photographer I get the unique and special pleasure of helping others tell their stories, which puts me in the path of some very interesting and amazing characters. Casey Roy is one of those characters. She has her own interior design company, Casey Roy Design, and the San Antonio based home decor boutique Citrine Home. I’ve had the pleasure of working with Casey on several amazing projects, she’s a wonderful designer and person. So, naturally when she asked me to shoot Citrine Home I jumped at the opportunity.
I love that Casey was savvy enough to showcase her unique style through Citrine Home. The shop is filled with unusual pieces that range from rugs and couches to necklaces and candles. It wasn’t difficult to find an interesting composition at this shop.
You don’t feel like you’re shopping in a store here, Citrine Home feels more like you were spending time at a friend’s new house. I tried to capture that casual and comfortable feeling through these photos.
The average internet user’s attention span is tiny; the average person gets distracted in 8 seconds according to Inc. so having an attention grabbing photo can be the hook your audience needs. Casey could have easily taken these types of photos herself on an iPhone but the impact of those photos may be diminished quite a bit. Instead, Casey realized the power of a quality photo and made the investment to hire a photographer.
Quality photos are proven to help boost conversions. In a study by Social Bakers (run by eMarketer) Facebook posts with photos received 87% of total interactions. It’s a pretty safe bet to say that people like photos.
I’m hoping these photos can have a positive effect on Citrine Home as well. This boutique was a really interesting shoot and it’s always a good time when I work with Casey and her talented team on a project. To see more Citrine Home, check out their website, Facebook page, or stop by the shop at 4119 McCullough Ave.
Have a business or product that needs the extra marketing power of professional photography? We’d love to hear more about it – contact me today!